Head of Growth & Sales

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Head of Growth & Sales 💤

We are looking for a Head of Growth & Sales to join the dream team of Somnox and help achieve our goal of improving the sleep of 100M people by 2030. Do you have what it takes?

Full-time · Rotterdam

About Somnox 😴

We’re the sleep company changing the world by changing the way you sleep. To unlock human potential through the power of sleep. We’re here to help you become your best self each and every day.

Our North Star Metric is helping 100M people sleep better by 2030. All our efforts are directed towards that goal. The stories we create by helping people are thrilling and give us goose-bumps. Sleep is so essential to your health. With Somnox we can improve overall health, prevent car accidents from happening (due to drowsy driving), economic loss (due to productivity loss at work). We believe that a well-rested world is makes everything so much better.

What makes you want to solve sleep and join our dreamteam?

About the job 📝

You will be responsible for setting the direction and bringing home outstanding results on global sales and overall company growth. You will do this by defining and achieving ambitious KPIs, taking charge of strategy, planning, execution and allround team management, and leading with creativity and honesty. Your main challenge is to take the sales numbers of a complex, high-priced product to a completely different level.

This is a key role at Somnox. You will not only be accountable for the global sales figures, but also have the opportunity to lead cross-functional projects with the Brand, Product and B2B teams, among others. We're searching for a truly talented marketeer with a strong track record, big ideas, and a love for great challenges.

Job & Key Responsibilities 🧘‍♂️

The Growth team is a 3-person team, originally set up three years ago when we launched our first product on the consumer market, and today consists of a Head of Growth (you), and two direct reports: a Growth Acquisition Manager, handling all paid acquisition and overall KPI’s tracking, and a Growth Marketing Manager (junior level), handling partnership channels such as affiliation, influencers and promotional campaigns. It's a mix of a sales and data-driven team that relies on analytics and insights in order to make decisions and measure results.

While directly managing the Growth Team, you will also be responsible for bringing and pushing a “Growth mindset” across the entire company on projects and initiatives such as:

  • Growth-driven product experiments - Collaborate with the product team to optimize the funnel with on- and off- product growth initiatives.
  • Branded campaigns - Work closely with the Brand Team on all campaigns and support them with key insights and strong strategic briefs.
  • Company-wide data strategy - Lead the sales strategy at Somnox ensuring widespread usage and adoption of all Growth & sales channels.

Missions 🚀

  • Create and manage the Growth Strategy, linked to the branding, product and global strategy of the company
  • Find and develop new Growth channels/levers to maximize sales
  • Manage and develop a team of talented Growth & Sales Talents
  • Pilot cross-functional projects with different teams to
    • Develop and optimize our Blog/SEO efforts 
    • Help the product team test new value props with quantitative experiments (landing pages and campaigns) and uncover the most relevant insights.
    • Support the B2B team in scaling and optimizing their prospect and conversion funnel.
    • Plan & execute Growth projects to boost overall acquisition and conversion rates on the website
    • Manage and structure all round growth experiments in order to continue to learn things and consistently improve the acquisition/conversion funnel
    • Manage retail / distribution deals on the consumer side.

Requirements 💁‍♂️

  • 3+ years of Growth experience, developing B2C sales and company KPI’s
  • Experience in managing a growth team and thriving within a fast-paced and dynamic company
  • Sales centric you are obsessed with sales and know how to pitch and sell any product to anyone
  • Strong analytical skills ability to break down and get insights out of different campaigns and results
  • Proven ability to collaborate cross-functionally
  • Deep knowledge of a wide scale of Growth topics such as acquisition, conversion, and retention, with particular focus on Analytical tools, Paid channels, SEO, Referral, Affiliation, Sales, Growth Product, Emailing, A/B testing, Landing pages…
  • English 🇬🇧 & Dutch 🇳🇱 level fluent
  • Knowledge of the USA/UK & Dutch consumer market
  • Experience with Hardware products

Nice to have 👀

  • Experience working at a high-growth startup
  • Basic knowledge of brand & product marketing
  • Seniority Level

What we offer 🎁

  • Salary: Competitive Salary
  • Free lunch with the team 
  • Growth / learning budget 
  • Mentorship to stimulate personal growth 
  • Quarterly Team Activities (workshops & fun)
  • Office & workplace next to Rotterdam Central


So… You think you've got what it takes to solve sleep? Apply now! 👇

Apply now 🚀

Do you have what it takes? Apply now.

The Dream Team you will be joining 🙏

Culture eats strategy for breakfast

We live by our core values. Do they resonate with you?


Where you will be working 🏡

The best bridge between despair and hope is a good night’s sleep.

Matthew Walker, Why We Sleep: Unlocking the Power of Sleep and Dreams

Apply now 🚀

Do you have what it takes? Apply now.